Effective Date: August 21, 2025

At SoCal Bike Den (“we,” “us,” or “our”), we value the privacy of individuals who use our websites and related services (collectively, our “Services”). This Privacy Policy explains how we collect, use, and share the personal information of users of our Services (“users,” “you,” or “your”). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described in this Privacy Policy.

Personal information means information that identifies or could reasonably be used to identify a specific person. It does not include de-identified or aggregated information that cannot reasonably identify you.

We may collect a variety of personal and non-personal information from different sources as described below:

• Account and registration: When you sign up for an account, register to use our Services, or sign up for emails or updates, we may ask for your name, email address, phone number, and mailing address. We may also collect demographic details such as age, gender, personal interests, income, and marital status.
• Customer support: If you contact us, we may collect your name, email, phone number, mailing address, and the contents of your message or attachments.
• Event registration: If you register for an event we host, we may collect your name, address, title, phone number, company, email address, and event-related details.
• User content: We may allow users to share content publicly, such as posts, comments, or reviews. This information may be visible to others.

If you make purchases through our website, we may collect your billing name, address, and email. Payment details (such as credit or debit card information) are processed securely through a third-party payment processor. We do not store full credit card numbers on our servers.

We and our partners may use cookies, pixels, and similar technologies to:

• Improve site functionality and performance
• Understand user behavior and engagement
• Deliver relevant marketing and advertising

You can manage cookie preferences through your browser settings.

We use the information we collect to:

• Provide and maintain our Services
• Process transactions and send confirmations
• Communicate with you about updates, promotions, or customer support
• Personalize your experience and deliver relevant ads
• Improve our website and analyze trends
• Detect and prevent fraud or security issues
• Comply with legal obligations

We may work with advertising partners to display personalized ads on our site or other websites. These ads may be based on:

• Your browsing history
• Your interaction with our site and Services
• Cookies and similar tracking

You can adjust your advertising preferences through your browser or device settings.

We do not sell your personal information. We may share it:

• With service providers who help us operate (payment processors, email services, analytics, advertising)
• In connection with business transactions such as mergers or asset sales
• When required by law or legal request
• To protect our rights, property, or safety and that of users or the public

We keep your information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Opt out of marketing emails
• Limit or disable cookies in your browser

We take reasonable measures to protect your information, including SSL encryption for sensitive data. However, no online transmission or storage method is completely secure.

Our site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

We may update this Privacy Policy from time to time. The updated version will have a revised “Effective Date” at the top of this page.

If you have questions about this Privacy Policy, contact us:
SoCal Bike Den
Email: contact@socalbikeden.com